Coca-Cola in Western Europe today takes another important step on its journey to eliminating new virgin oil-based plastic as Coca-Cola in the Netherlands and Coca-Cola in Norway announce their transition to plastic bottles made from 100% recycled plastic (rPET).
Following the announcement (December 2019) that Coca-Cola in Sweden would become the first market to switch to 100% rPET, Coca-Cola in the Netherlands has announced that from October 2020 it will transition all its locally produced small plastic bottles to 100% rPET, including iconic brands such as Coca-Cola, Sprite and Fanta. Large plastic bottles will follow in 2021, making it the second market to transition its locally produced portfolio to 100% rPET.
Joe Franses, Vice President Sustainability at Coca-Cola European Partners said, “Today’s announcement that Coca-Cola European Partners Netherlands and Coca-Cola European Partners Norway are making the switch to 100% rPET marks a vitally important step forwards on our journey to eliminating new virgin oil-based plastic across all our plastic bottles within a decade. Crucially, this announcement provides a compelling case for the role that Deposit Return Schemes can play in the creation of local circular economies for beverage packaging. Markets with well-designed DRS such as those in Sweden, the Netherlands and Norway not only have high collection rates but also have the capacity to collect a higher grade of material with less contamination.
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