IBM believes in pushing it beyond the ordinary: “CSR can no longer be considered a branding exercise, to be developed in a vacuum with the goal of burnishing a company’s reputation. Creating purpose-driven CSR, of the caliber that clients worldwide are demanding, is not easy. But by prioritizing business alignment, user-centricity and co-creation, companies can consider themselves off to an excellent start.” (Guillermo Miranda, IBM's Global Head of CSR in Forbes, March 2020).
On Monday November 9, AmCham's Young Professionals were invited to join a webinar on Corporate Citizenship in collaboration with Young IBM. Mercedes Escala, IBM's VP Corporate Citizenship Initiatives, joined live from New York together with Warner Dijkhuizen, Corporate Citizenship & Corporate Affairs Manager at IBM Benelux. Mercedes Escala and Warner Dijkhuizen gave insights in how IBM sees its role in society and how the organization translates this into concrete initiatives. After their presentations, there was room for discussion.
AmCham The Netherlands cordially thanks Mercedes Escala and Warner Dijkhuizen for their valuable insights today.
